Knowing About The Laws of Persuasion For Your Insurance Leads Part 2
You read in Part 1 of this write-up that there are three underlying principles of the art of persuasion: (a) you only get what you give in the Law of Reciprocation, (b) price comparisons in the Law of Contrast, and (c) group influence on the undecided in the Law of Social Proof. There are, however, other laws governing persuasion.
Law Of Commitment And Consistency
This law indicates that people are conditioned to be consistent with themselves. In a sales setting, it’s easier to convince someone to buy from you if that person is already drawn to you. By making that progress from liking you to actually buying from you, that person is telling you that he is just being consistent with himself.
If you can’t seem to convince your customer to buy a whole life insurance policy from you, try changing your approach so that the customer will begin to like you. Or you can use the “yes said” technique. This is where you get people to say “yes” to what you say about your product for a number of times. From there, you can make them say “yes” to buy your product. For example, you can ask you client, “Do you see how this product can be useful to many people,” The first question is too broad, it’s very easy to say yes to it. Then you can the more pointed question, “Do you agree that you can benefit from this product,”
Law of Scarcity
This law highlights the very real tendency of humans to want something rare and to pay a high price for it. Among some of the rare items that are expensive are diamonds, collectors’ items and limousines.
It is not at all surprising why people are not willing to a lot at all for insurance. The market is just too competitive there are too many insurance products that offer more or less of the same thing. As an insurance agent, it will be nearly impossible to create a sense of scarcity for your product. You really are just better off signing up with insurance sites that offer free health insurance leads to insurance agents. The leads are already pre-qualified. In some cases, the leads may already be old clients, and you only have to sell a new product.
Law of Authority
This law indicates that people are inclined to follow the recommendation of someone who they perceive to be a figure of authority. One very good example of this phenomenon is toothpaste now we all know that the leading brands are those recommended by dentists’ groups.
In selling insurance, your authority figure could be an insurance expert who recommends a “BUY” on an insurance product. But really, insurance agents themselves can become their own authority figures. They only need to create an air of authority around themselves. Some people are already very good at this, while others find it an effort. It is always worth anyone’s time to set yourself up as an authority figure it cuts by half the time to influence another person.
The laws of persuasion are not cast in stone they’re basically observations by psychologist Robert Cialdini. Whether they are true actually depends on your own selling experience. The more important thing to do is finding out how you can apply these laws to your own experience.
The invention of the Internet has brought about many changes in the way that we conduct our lives and our personal business. We can pay our bills online, shop online, bank online, and even date online!
We can even buy and sell stocks online. Traders love having the ability to look at their accounts whenever they want to, and brokers like having the ability to take orders over the Internet, as opposed to the telephone.
Most brokers and brokerage houses now offer online trading to their clients. Another great thing about trading online is that fees and commissions are often lower. While online trading is great, there are some drawbacks.
If you are new to investing, having the ability to actually speak with a broker can be quite beneficial. If you aren’t stock market savvy, online trading may be a dangerous thing for you. If this is the case, make sure that you learn as much as you can about trading stocks before you start trading online.
You should also be aware that you don’t have a computer with Internet access attached to you. You won’t always have the ability to get online to make a trade. You need to be sure that you can call and speak with a broker if this is the case, using the online broker. This is true whether you are an advanced trader or a beginner.
It is also a good idea to go with an online brokerage company that has been around for a while. You won’t find one that has been in business for fifty years of course, but you can find a company that has been in business that long and now offers online trading.
Again, online trading is a beautiful thing but it isn’t for everyone. Think carefully before you decide to do your trading online, and make sure that you really know what you are doing!
Who doesn’t want inexpensive internet marketing tools, In this day and age when advertising your business online is the way to go, it’s a must that you avail of internet marketing tools at the lowest cost possible. How can you avail of them, How can you make the most out of these low cost internet marketing tools,
These low cost internet marketing tools aim to better your website and promote them thoroughly. Read on to know more about them:
There is software specializing in internet marketing. These programs are affordable internet marketing tools. They attract traffic, communicate your site to anyone online, harness and trim down your keywords, track your site visitors and create links to other sites. Of course, the phrase “low cost” emphasizes that you must not spend exorbitantly. Watch out for internet marketing tools that do nothing but suck your budget.
2. Website packages
Take note of low cost internet marketing tools that do the following: hosting and designing your site, getting your domain, offering technical help, configure and upload your files, campaigning for your traffic. These are available in website packages that you can avail of anytime. Choose a package caters to your site’s needs.
3. Mailing lists
Notice that when you visit the Bulk Mail folder of your email, you read nothing but website promotions. That’s email marketing, It boosts your business like no other. Don’t worry about spamming. There’s such a thing as “safe lists” that make your mails spam-free. This is so easy to obtain. Look for mailing lists for sale and let the fun of emailing begin.
4. Data Submitters
This is a money-saving internet marketing tool that works like magic. Have a data submitter of your own and amass tremendously huge hits!
Integrate an e-book in your site for people to download. At such a cheap price, you keep people clamoring for more and visiting your site in the process. That’s one affordable internet marketing tool for you.
6. SEO tools
Internet marketing is not complete without the standard SEO tools. Search engines remain as the major powerhouse in marketing so never leave this part out. Generate traffic through this effective low cost internet marketing tool!
Here’s a reminder: when you see the low cost internet marketing tool banners online, never get persuaded easily. Study the package deals; analyze the contents and benefits before deciding if you want one.
Have you been told that Facebook marketing is a must for your business to survive? If you’re a bit confused here, no worries. This article will break down all there is to know about Facebook marketing.
Facilitate regular interaction with your followers so you understand their needs and interests. Make sure you notice when people make posts on your page. Many businessmen that are successful have received great marketing ideas that work from the general public. When someone posts on your page, make sure to respond to them.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Encourage new subscribers by offering free products. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.
Create a custom tab for your Facebook page. You can use custom tabs as a welcome locale for all of your new Facebook visitors. It’s a great place to promote your current offerings, products, and services. Plus, it’ll give a little personality to your Facebook page which is always a plus.
Make a group rather than a page. A group allows everyone to interact and feel like they know one another. You could also use a group and a page to get maximum benefits from Facebook marketing.
Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Set up your offer and switch it to Promoted Post via your Wall. If the offer is extra special, you can promote it to people that aren’t fans as well.
Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.
Creating content for Facebook can be tedious and frustrating. If you have a Facebook business page, you need to post new content every single day to engage your audience. Can you afford this type of time commitment? If not, use targeted ads instead to bring your message to your target audience.
Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you like. If your campaign doesn’t work, you can stop it right away so that you don’t overspend on it.
Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.
With all of these tips, you now are ready to tackle some Facebook marketing. Go to your Facebook account now and begin using the valuable tips you have learned. The sooner you use Facebook, the sooner you can attract customers. So, get started right now!