It was announced in May this year that the industry regulator the Financial Services Authority are asking for better treatment for those who hold life insurance policies in the UK and those who wish to purchase life insurance cover. It seems that some advisers selling life insurance policies are giving consumers very poor advice regarding the product, both before the sale has taken place and after.
In an insurance sector briefing issued by the FSA, it said that the after sales care when it comes to life insurance was seen as being very poor with some consumers thought not to have been treated fairly. There are also concerns over the quality of the product that some consumers are getting. Sarah Wilson who is director and sector leader of the Financial Services Authority insists that the findings where significant and that consumers should be able to be make the right choices when it came to purchasing the product.
The report said that consumers currently cannot make the right choice for themselves regarding their profits policy, because they simply don’t have the necessary information by which to do that. Consumers can be given very poor information before and after they have been sold a policy, which then leaves them unsure about what they have paid for and have actually bought.
In response to this and to try and rectify the situation the Financial Services Authority are asking those that sell the insurance to take more time out to make sure the consumer is more aware of the product they are purchasing. If the product isn’t understood then it needs to be clearly explained in jargon the consumer understands.
Sales of the product clearly need to be assessed with staff making sure the consumer understands the performance of the policy and the features of the product.
If the sales techniques and advice given in general about the product isn’t stepped up to ensure the consumer understands the product, then the Financial Services Authority are insisting they will start to hand out fines as a way of dealing with those advisor’s and companies who don’t put the consumers best interests first.
The Independent newspaper has said that the Association of British Insurers have welcomed this with open arms and accepted the Financial Services Authorities recommendation when it comes to consumer satisfaction regarding their life insurance policy.
Have you ever thought about the power of video marketing, You can utilize the many different techniques to help advertise your products and grow your business. It’s a powerful tool, and you need to know all the right knowledge in order to use it effectively. Continue reading for some helpful advice regarding video marketing.
When using video marketing keep in mind that content is the key. Using content that is untrue or meant to mislead your viewers can be damaging to your business. Always make sure that your videos are accurate and informational. Providing a good source of information will keep people coming back.
Try using others in your videos. This will give people the idea that you are not full of hot air. While it may be a little difficult to convince someone that the people in your video are truly fans of you and your products, it comes across better than always doing videos alone.
When you create a video for marketing purposes keep it under 2 minutes. You want your target audience to watch the whole message, and if it is too long you will potentially lose audiences as they click off. You can always continue a thought or message in a follow up video if needed.
When using videos to market your business, be sure to add a link to your website. If someone views your video and is interested in your company, more information will be just one click away. These links can be added either in the video description, or in a hovering caption added to your video. However, you do it, make sure that the link is easily visible and always kept up to date.
If you are not really an expert on a topic, do not try to pretend. The best way to get around that is by interviewing people on video that are experts in your niche. A trade show or seminar is a great place to meet people that won’t mind doing a video.
Make sure that your video and voice are clear. Nothing will turn away viewers faster than not being able to see the video or hear the audio correctly. Check your video before you let it go live to ensure everything is working properly. It is much easier to fix these problems before you publish your video, and it can save you some embarrassment as well.
If you have a product that is quite difficult to use, you should create a video that will give step-by-step directions to users. They will appreciate the time you took to explain your products to them. This will make it more likely they will come to you when looking for additional products.
You should have a better idea as to how to incorporate video marketing strategies into your advertising plan now. Make sure you have a good knowledge base in order to put everything together properly in order to be successful. It takes some hard work, but you can definitely tap into the extra help.