There are several ways that you can market your business online. How you decide to go about it depends on your product/service, your target audience and your budget. The plan usually includes what features and benefits you want to convey to your target market, how you will convey it to them (this process is often referred to as your advertising campaign) and who is responsible to carry the various activities in the plan. This point is missed by surprisingly many people but successful advertising greatly depends on knowing the preferred methods and styles of communications of the target markets that you are trying to reach with your advertisements. A couple of very useful tools are media plans and calendars. This allows you to specify which advertising methods you are using and when you are using them. You want to show your target audience why they need your product/service. You’ll want to consider all of the online methods of communication, such as newsletters, classifieds, press releases, as well as offline mediums like TV, radio, displays/signs, posters, word of mouth, press releases, etc.
Here are some great online advertising promotion methods.
1. Local Advertising. If you have a local business such as a restaurant or hair salon, advertising online can really boost your visibility and sales. Many small local businesses discount the internet because they believe it to be only for national or international types of products. This is definitely not true. One way to increase your local exposure is to create a PPC (pay per click) campaign on Google’s local network. That way, if someone in your local area does a search for your type of business, you will come up in the ads. You can also advertise on local business or administative office websites or forums.
2. PPC advertising. Pay per click (PPC) advertising is one of the most effective online advertising promotion strategies today. when done correctly, you can gain many leads and sales from your pay per click ads. In a nutshell, pay per click ads are the text ads you see on the right of the screen when you do a search for something online. And if you click on one of those ads, the person who placed it there will pay the search engine for your click. PPC is an extremely profitable way to advertise because you only pay when you get results. In order to do PPC well, you understand the basics of keyword research and how to write compelling ad copy.
3. Free advertising. With the advent of social media and blogging, any business can now advertise its products and services for free. . .and often, more effectively than with paid advertising. It’s important to have a presence on sites like MySpace, FaceBook, Twitter, YouTube and the numerous other social sites and forums. This is an indirect way to advertise, but if it’s done the right way, it will allow you to build trust and relationships with your potential and existing customers.
Online advertising promotion is just one part of the marketing mix that you should be considering. . .but it may be the most significant part, depending on your target market.
There are no special tricks to meditating; no special posture or breathing rhythm is required. Once you have gotten the knack of it you can meditate anywhere during any activity. Some readers have succeeded in reaching this altered state of conscious while reading about my sand meditation, perhaps you too may realize this transformational state of consciousness as you read on
Sometimes meditation opens a door into the mysteries of creation. If we allow ourselves to pass through this door there is no telling what we may encounter on the other side. Do not become discouraged if you have tried to meditate in the past and not gotten any remarkable results. Meditation is a mystical process and it may take awhile to learn how to quiet your mind and open yourself to all the present moment has to offer you.
My meditation began while sitting on a beach. My hands were sandy. I rubbed my thumb and forefinger together feeling the grains of sand between them slipping away until only a single grain of sand remained.I could feel the shape of the grain of sand distinctly as I rolled it back and forth between my thumb and forefinger.
The longer I rolled the grain of sand about the more defined my awareness of the grain of sand became. The more detailed my experience of the grain of sand became the larger it appeared to be.While I could clearly feel the tiny grain of sand trapped between my thumb and finger roll about across the grooves and ridges of my fingerprints the grain of sand appeared to be growing larger and larger as I contemplated it.
The grain of sand continued to grow, encompassing the beach and then the world. Before long the grain of sand had grown to an infinite size and it now encompassed all of creation; yet I still held the tiny grain of sand between my thumb and forefinger, rolling it about across the grooves and ridges of my fingerprints.
The tiny grain of sand was intimately connected to every part of creation and all of creation existed within it, even as it existed within my grasp. I communed with the grain of sand, aware of its infinite connectedness to everything else; through the medium of the grain of sand I became aware of my own infinite connectedness with all of creation.
The sand spoke to me of eternity. It told me tales about creation and the infinite nature of our existence in creation. From the grain of sand I learned that every tiniest part of creation is a living being experiencing creation and sharing in the process whereby creation makes everything manifest.
My meditation with a grain of sand always produced a feeling of intense bliss. It was an eternal meditation that transcended the time and place where it began to continue throughout all of creation. From time to time I would return to this meditation, engrossed by the wisdom and experience of a single tiny grain of sand.