There are many ways to generate web traffic. In fact, there are so many ways, that it’s easy for beginning internet marketers to get overwhelmed. Simply by the prospect of everything they need to do in order to increase visitors to their sites.
The first and foremost aspect of getting more traffic to your site involves SEO, which stands for Search Engine Optimization. This should actually be considered before you build your site because a little research needs to be done in order to do it correctly.
What do you need to research, Hopefully you’ve already researched your target market at least a little bit so that you can understand what they are looking for and how you can provide it. There are various ways to do that type of research. When it comes to your website, though, you need to research the keywords or terms that your target market is typing into their search engines as they are seeking solutions.
Luckily, this type of research is very simple to do, and it’s free. You can go to the Google Adwords Keyword Tool and type in general terms that are related to your target market. Google will then provide you with the exact search terms that people are typing into their search engines. The data includes how often each term is searched for, how much competition you will have for that search term (how many other marketers are using it in their marketing efforts), and how much people are bidding on that term (a general indicator of how profitable it is) in their online advertising.
You will identify several keywords and use them in your website’s content. The steps to do this go beyond the scope of this article but you can find many resources that will help you use your keywords the right way, or you can hire someone to handle this for you. The other part of SEO, and the most important part, involves backlinks (also known as incoming links).
If you want to generate web traffic, you must have backlinks to your site. These are links which originate from other sites and point to yours. The reason that they are so important is because Google, Yahoo, Bing, and all the other search engines use them as a benchmark to judge your site. If you have many, good-quality backlinks, the search engines will give you a higher ranking in the search results. This means that if someone types in a keyword that you are using in your website, you will appear before other sites who do not have enough backlinks. And then you will get more visitors to your site.
The whole SEO process is more complex than what is covered above, however this is the simplified explanation. And this is a step that you should thinking about even before your website is up and running. Start with proper SEO to generate web traffic and then you can move on to other methods.
There are literally hundreds of ways that you can generate website traffic. They all work, but what you need to keep in mind is that they may not work immediately, so start with one, master it, and then move on to the next. As you do this, you will find the ones that you like better, or the ones that work better for your business and website, or both.
Here are just three popular ways to generate website traffic.
1. YouTube. YouTube.com is one of the most visited sites in the world (with over 73 million visits per day) and its visitor numbers continue to climb. If you want to be where the people, and your potential leads or customers, are, sign up for an account on YouTube, post a video, and put your link in the description of the video. YouTube also allows you to put your website on the video itself, but it is not a do-follow link so it is just there for visual purposes. As with all of your marketing efforts, you need to do some keyword research before preparing your video. Pick a keyword that you want to use, use it in the title of your video, in the tags of your video, and in the description of your video. The video must be under ten minutes long but you can do a very effective video for under a minute, which is another great advantage to using YouTube to generate traffic to your site. It doesn’t take much time, and it’s absolutely free. If you further want to leverage your video, you can submit it to one of the video submission sites which then sends it out to other popular video sites.
2. PPC. Most people think of Google Adwords when they hear the term pay-per-click advertising. Google is the best place to start because it is inexpensive to register (only $5.00) and it currently gets the most traffic. Again, you need to pick your keywords carefully. If you have a low budget, start out with the most uncompetitive keywords, use them in the first lines of your ads and even choose for your ad to show only when someone searches exactly that keyword. This will get you fewer clicks, but they will be more targeted. Once you start gaining ground, you can start to target more competitive keywords as well. You can also try the other PPC platforms like Yahoo and Bing. They have less visitors but the bids are also less expensive.
3. WordPress. You can really use any blogging platform to get traffic to your website but WordPress is very good from an SEO point of view, meaning you can get some incredibly effective, and free, plug-ins that will help you raise the ranking of your website. Include the link to your website in your posts and when you comment on other blogs to generate website traffic.