A web marketing tool (otherwise known as an internet marketing tool) is anything that you can use to enhance your internet marketing efforts and results. There are many such tools available these days as web marketing is becoming more and more of an essential process to all businesses.
A web marketing tool can be a website, a software program, an e-book, a course, a training program, a system, or even an expert who can guide you along the way. These tools range in price from completely free to very expensive. Choosing the right one depends on your business, the amount of time you have to invest, and the amount of money you can afford to spend on the tool, in addition to other aspects.
Web marketing can be comprised of many different marketing techniques, or it can consist of just one or two. This also depends on where you’re at in your business. If you’re just starting out, you should just stick with one part of the process until you fully understand that and have it working to your advantage. Then you can move onto the next area. Also when you are just starting out, you might be on a budget and focus on the free or low-cost tools. Here are a few examples of a web marketing tool that you will need, no matter what your business.
First and foremost, you’ll need a website. There are certain sites that will allow you to create one for free and teach you how to do it as well. There are some restrictions on features, but if you’re just starting out, these will work fine until you’re ready to move on to more advanced options. When you are, you can get into all kinds of SEO software, systems, and consulting tools which will bring your website up in ranking.
Second, you’ll also want to look into autoresponders. There are some free versions of these as well. But you can get a much more reliable service by investing 15 to 30 dollars a month on an autoresponder. This is a crucial part of your business because it allows you to build a list of customers and potential customers and to keep in touch with them on a regular basis. Some of the many autoresponders are GetResponse, ResponseMagic, AWeber, Oprius, and Icontact. They capture the data of visitors to your website so that you can email them with news, special offers, and updates about your business.
Another key web marketing tool is the keyword research tool. Keywords are important no matter what kind of marketing you do, so having a good tool will help you zone in on the best keywords for your business. You can use any of the free keyword research tools offered by Google, Yahoo, or Bing, or you can invest in some other tools that are on the market.
To get the right type of traffic to your website you need to concentrate on targeting your audience. Sure you can get any kind of traffic but you want targeted traffic with people that will buy your products. You don’t want the website sight-seers. There is a huge difference between obtaining traffic and getting the right types of buying traffic.
You can target your traffic when you understand the market and demographics of the regions you want to reach. This takes some research and time. It is worth the time you dedicate to the search. When you are in business to make money, time is one of the elements that will always work for you if you use it wisely.
Place your advertising on specific sites that reach the audience you seek. You are not wanting to sell to just anyone so be selective with the placement of your ads. You will see a lower amount of traffic when you change how and where you advertise for a short time yet you will see increased sales from the new methods.
Use advertising with higher quality content. What is appealing to the non-buyer user’s wont’ be appealing to the people interested in purchasing your products. Change how you word or phrase your content. Add details of the product. The people wanting to buy already know what they want to tell them in the content exactly what you have to offer them.
Place the advertisements on content based sites. Use sites with relevant content on a similar product but is not a competitor. People viewing that site will see your ad and click on it to find your product. Once again, be specific in the detail of the ad contents.
Use different forms of the keywords and phrases. Not everyone has the same vocabulary. The expansion of the terminology increases your traffic and the search engines will also see you have expanded the terms. They will increase your rankings, which then place you higher in the search results thus increases your traffic.
Step out of the box and think like the potential customer. When you start to think as a customer instead of a business owner, you increase your targeted audience with your advertising. Too many businesses make the mistake of sticking with the same terms since they feel it is safer even if they aren’t getting the volume of traffic. Take a chance to make changes with your advertising to reach a higher number of people.
Advertising is an ever changing technique. Avoid falling into a rut by using methods everyone else uses and that have become stale. Be inventive and you will see a difference with your marketing, traffic, and sales.
What’s a targeted traffic made of,
The people that wants to find on Internet, what you are offering on your web site, and visit your web site, are called targeted traffic
What kind of traffic will visit your web site,
You will be visited by:
* People that where looking for other kind of products and services and arrived there by mistake
* People that are looking for similar things to those that you offer at your site
* People that are looking for what you have to offer
You must certainly try to avoid the visits of the first group, and encourage the second and the third group people
The second group, are targeted traffic, and even when they are not going to buy YOUR products, may buy Affiliate Program’s products offered at your web site or provide you a source of income through Adsense
And the third group, is the kind of targeted traffic that’s going to arrive to your web site, with a desire of finding what you are offering, and most probably buy it from you.
The targeted traffic might not be in a buying mood the day that they visit your web site, but they will be receptive to your offerings, and if you give them a reason to return to your web site (having a good content site), they might buy from you in the future.
You may have heard that what you need in order to do a good business with Internet is traffic, tons of traffic. But you don’t need just traffic, you need TARGETED traffic because is the only kind of visitors that will provide you a revenue.
So you don’t need any visitors, you need qualified or targeted visitors that will respond with a positive attitude, and will want to read what you say at your site.
Can you do business with untargeted traffic,
Yes, you can, but it will cost you much more money and time to do it.
For every 100 or 1000 bulk untargeted visitors you might find one that’s really interested in your offer, but if you are in a pay per click campaign you will need to pay for 100 or 1000 clicks to get each sale.
If you are trying to drive traffic through the search engines, is the same, you will need 100 or 1000 times more visitors to get the ones that really care for what you offer.
How can you get targeted traffic,
The most cost efficient way to attract targeted traffic to your web site, is utilizing the search engines, the directories, and links from other related sites.
And how will they provide you with targeted traffic,
They will do it if you reach a high ranking, because if you have the right product or service for your targeted customers, and when they search for it on the search engines or directories, you have your site on place 400, they most likely NEVER find you or buy from you.
So high ranking on the search engines will not only provide you with your targeted traffic, they will also provide you with credibility, and people that find you on their lists, will arrive to your web site, with the kind of mood that you need in a visitor.
Written by Dr. Roberto A. Bonomi