No one can deny the power of the internet – or the fact that it is growing every day. Even in offline ads on the radio, television, billboards or the newspaper refer you to an online site. Regardless of the struggling economy, the evolution of the Internet has business taking a new direction. Now all companies, regardless of the products and services they offer or their geographical base, need a Web site…even if they aren’t doing any kind of e-commerce. online web site advertising is here to stay. However, this relatively new trend in marketing still applies of the old-school advertising techniques in order to be effective.
All web sites need more than just good content in order to appeal to their target audiences. Many websites on the internet today do not even have that. So, although it might be a bit intimidating at first to try to jump in on the competitive online web site advertising bandwagon, don’t lose heart. A good quality website will set you immediately in the top tier of internet marketers. After you’ve put up some nicely presented, valuable information, you need a comprehensive advertising campaign to get people to it. And once the people come, not only do you have to convince them to buy from you. . .you must convince them to buy from you right now, before they move on to the next site.
How can you do that? First, you need to ask yourself some questions.
What benefits does your target market gain when they buy your product? It’s important that you understand what your target market is looking for. If you don’t know that, you will have a hard time explaining why you have what they are looking for. Does your product or service make people smarter, faster, more attractive? Does it save them time? Will it give them a source of income?
Figure out what your product offers. . .but not the features of the product. . .state the benefits your product offers to your target audience. So, for example, don’t go on and on about the new state-of-the-art technology of your product. Instead, focue on how this technology will make your audience’s life easier.
In the end, it’s the benefits that will hook your customer and compel them to buy. And if you can give them a reason to take advantage of these benefits right now (by a special discount or “while supply lasts” method), all the better.
You also want to make sure that you keep your site updated and give your new and existing customers a reason to keep coming back. You can offer weekly specials, new articles or offer a newsletter. Create your site so that is something your customers use as a reference.
If you aren’t already involved in online web site advertising for your business, it’s time to start. Don’t make it harder than it really is!
Do you have testimonials from your customers? Testimonials prove your product’s worth as well as establish your company’s credibility.
If you don’t have testimonials, one way to get them is by donating your product or service to a few qualified customers. Let them know that you’re giving them the product to try for a certain amount of time in exchange for their comments at the end of the trial period.
Make your Web page as easy to read as possible. Grab customers with powerful headlines.
The headlines gently ease customers to read further into your sales message without the tact of a used car salesman trying to unload a few lemons.
Headlines also break up the flow of copy, making your Web page easy on the eyes – something your customers will appreciate.
How many Web sites have you visited with grammatical errors or words misspelled? It looks unprofessional and makes would-be customers wonder about the professionalism of your company.
Proofread your Web page copy. Then have a few more people proofread it.
The writing needs to jump off the page. Fresh. Crisp. A poorly written Web page is worse than not having a Web page at all.
Following these tips will make your Web site informative and profitable. If you’re a business owner wanting to develop a Web site, you can contract out the writing portion to a professional freelance copywriter.
I’m sure there are way more wealth creation strategies than I know about but the ones that I do know about revolve around building an online business.
This may not be your cup of tea. You may prefer to build up a large portfolio of real estate holdings. Or you may like the idea of learning how to buy and sell stocks. I can’t help you with those, but if you’re thinking that an online business is what you’re looking for I can provide you with some very useful information.
The internet has created so many opportunities. It really has made it possible for virtually anyone anywhere in the world to start and grow a very profitable business. For the most part if you can read and write and you can get access to a computer and the internet, you can start a business.
Up until the advent of the internet, starting a business required a lot of money. For that reason many people were simply left out of the opportunity to start their own business. That’s just not the case anymore.
One of the most common businesses to start online is an affiliate marketing business. This business is when you get paid a commission to sell a product or service. It’s very inexpensive to start since you can sign up for free to become an affiliate and the company you join will provide you with a free website. Your job then becomes getting as many visitors to that website as possible.
This is the part that can get a little tricky. There are many ways you can drive traffic to your website and learning how to use these methods effectively will be your primary job, it will also take a little bit of money.
The first thing you need to do is to educate yourself on which way you want to get your website traffic. Once you’ve narrowed in on one method you’ll have to find a person or a course, there are many of them available, that can show you the ropes and teach you how to use that method.
Keep working on it until you’ve got it dialed in. Once you get to that point you will be making money. Mind you, it may not be a whole lot of money, but you can be making money.
The really successful ‘super affiliates’ (the ones who make tens of thousands or even hundreds of thousands a month) will always be promoting many products at one time. They will also be using many different forms of traffic generation.
Never put all your eggs in one basket if you want solid, long term success. After you’ve learned how to use one method, learn another and add more products to sell. Keep scaling up this way until you’re making as much money as you want to make.
Form that point on your business can be run on autopilot or outsourced. The point is that once you reach this point you will have not only financial freedom but time freedom as well and isn’t that what
wealth creation strategies are all about?