It’s been out there, so why don’t you have a video made yet that promotes your business and gets you your share of online video traffic, If it is because you are intimidated by the whole process or are just a little camera shy then I only have one thing to say to you. Get over yourself! If you knew how much business you were losing on a daily basis you would try to build yourself a time machine to go back to the beginning and get a video out there for everyone to see right from the get-go.
A good video can take you from mediocre sales to astronomical sales in very short order. All you need to do is make sure it is professional and that it puts your business in a good light. Everyone with an online business should get a video out there to benefit from all the online video traffic that there is available. The numbers are astounding.
Check out what is out there first thing. You need to see what is selling then make your own version. Try to be creative and as unique as possible. You don’t want someone coming after you because they think you copied their video. You need to know about new techniques and effects that have become popular.
If you still are camera shy then you will need to hire someone to be your spokesperson for the video. Use the good sense that God gave you and pick someone who can represent you and your business accurately. You and your video have to be believable in order for people to come to you to buy your product. If you are not believable your customers will not be your customers, they will be someone else’s.
Also, if you do not know anything about shooting a video there are videographers for hire who can help you get the professional quality you need to promote your business and be extremely successful. Professionalism means bigger profits for you. If you put out a rinky-dink video you will probably be laughed off of the internet. Sell yourself and your business to get the traffic you need to be a success.
When your video is complete and ready for posting make sure to get maximum exposure and post it to every video hosting site you can find. Basically, go viral. Getting your video out there for people to see is your main objective as soon as it is finished. Obviously, you will want to look at it first to see if it meets your approval. If it does, do not hesitate, get it out there. Your bottom line depends on it.
And do not forget when you sign up to these video hosting sites to put a link to your website in your profile. Search engines will sprinkle a little love on you and rank you higher in the results pages. This is another source of traffic that goes hand in hand with the online video traffic you have already generated. ctive as soon as it is finished. Obviously, you will want to look at it first to see if it meets your approval. If it does, do not hesitate, get it out there. Your bottom line depends on it.
And do not forget when you sign up to these video hosting sites to put a link to your website in your profile. Search engines will sprinkle a litt
There is a lot more to having an online business than just having a website. Yes, you need a website, but there is one thing that’s even more important, and that’s getting visitors to your website. Without visitors your site may as well not exist at all. Your goal as a business owner is to get the best online traffic you possibly can. After all, you could have an awesome site that has a super-convincing sales letter, but if nobody sees it, then your site and sales letter are useless.
If you have spent any time looking into getting traffic to your website, then you know that there are many different ways to do it. There are so many ways that it’s enough to confuse anybody, especially if they are relatively new to the world of online business. Some methods are better than others, but just about any method can work to some degree.
So many methods, so little time, right, What you need is the best online traffic so you can start seeing a positive impact on your bottom line. Regardless of what some traffic providers will tell you, there is no single best source of traffic, no one size fits all solution.
For one thing, some traffic is better suited to different business models, so keep that in mind as look at various methods for getting visitors to your website. Would your ideal customer be more likely to watch a video or read an article, What solutions are they looking for and where are they most likely to search for those solutions, Who are your customers, Aha! Now there’s the real question that gets to the heart of getting the best online traffic.
By knowing who your ideal customers are you can get the kind of traffic you are after. Don’t make the mistake of only watching your stats for the number of hits your site is getting. Of course having more visitors is generally better than fewer visitors, but what you really need to watch is what they are doing once they are there. Look at what keywords they are using to find your site, how long they are staying and what links they are clicking.
All of these stats will go hand-in-hand with how well your website converts. What that means is how many people are buying or performing your desired action. If people are coming to your site through odd keywords that aren’t really relevant to your site, then they are probably not going to stick around for very long. The only to find all of this out, though, is to have good stats to look at, and then to look at them on a regular basis.
There are many ways to get visitors to your website, each with its own pros and cons. No matter which method you are using, the best online traffic is targeted visitors that are interested in your offer.
Pay per click advertising campaigns are excellent for promoting not only ecommerce websites, but also pay per click sites as well, because pay per click is the most popular way to advertise online these days. Anyone and everyone is capable of getting in on the pay per click market, regardless of whether they are an ordinary housewife, or a successful big time internet entrepreneur, because these online advertising strategies are easy to implement and just make sense. If you are trying to advertise pay per click sites, then the advertising model that you implement obviously needs to be planned out ahead of time. There are a lot of considerations that you need to make ahead of time, including the creation of a high quality product that pay per click sites will be able to effectively advertise. If you do not have your own product, and if it is not a high quality product, then you may have trouble becoming an effective internet marketer.
Creating pay per click sites begins with a server, which is where you will host your website. Once your website has been set up, you can set up an open source shopping cart web application so that online ordering can be facilitated. This is the first step to creating the pay per click sites that will accompany your advertising campaigns. Using websites like PayPal for money transferring will make it easier for you to send and receive payments online, and receiving payments is especially important right now, when putting together your pay per click websites.
The next step in the process, when it comes to putting together pay per click websites and the accompanying pay per click advertising campaigns, is to focus on the marketing side, which is where the true concepts of pay per click come out in all their glory. As the name suggests, pay per click websites are designed to run on advertising that pays the site owner for the advertising on their site, by giving them a small amount of money each time one of the ads are clicked. In search engines, pay per click advertising costs the advertiser money, but only when his or her advertisements are clicked. In other words, pay per click sites can cost money, but they can also earn you money if you set them up correctly and utilize them well.
Some of the best companies that handle pay per click advertising include Google’s AdWords and AdSense, and the Yahoo Based advertising network, which used to be known as Overture, but is now just regarded as an ad center. Having a company handle your ad campaigns is important, but if you want to get the most out of your pay per click sites, you need to understand the basics so that you can perform your own maintenance and management on your pay per click websites.
There are several ways that you can market your business online. How you decide to go about it depends on your product/service, your target audience and your budget. The plan usually includes what features and benefits you want to convey to your target market, how you will convey it to them (this process is often referred to as your advertising campaign) and who is responsible to carry the various activities in the plan. This point is missed by surprisingly many people but successful advertising greatly depends on knowing the preferred methods and styles of communications of the target markets that you are trying to reach with your advertisements. A couple of very useful tools are media plans and calendars. This allows you to specify which advertising methods you are using and when you are using them. You want to show your target audience why they need your product/service. You’ll want to consider all of the online methods of communication, such as newsletters, classifieds, press releases, as well as offline mediums like TV, radio, displays/signs, posters, word of mouth, press releases, etc.
Here are some great online advertising promotion methods.
1. Local Advertising. If you have a local business such as a restaurant or hair salon, advertising online can really boost your visibility and sales. Many small local businesses discount the internet because they believe it to be only for national or international types of products. This is definitely not true. One way to increase your local exposure is to create a PPC (pay per click) campaign on Google’s local network. That way, if someone in your local area does a search for your type of business, you will come up in the ads. You can also advertise on local business or administative office websites or forums.
2. PPC advertising. Pay per click (PPC) advertising is one of the most effective online advertising promotion strategies today. when done correctly, you can gain many leads and sales from your pay per click ads. In a nutshell, pay per click ads are the text ads you see on the right of the screen when you do a search for something online. And if you click on one of those ads, the person who placed it there will pay the search engine for your click. PPC is an extremely profitable way to advertise because you only pay when you get results. In order to do PPC well, you understand the basics of keyword research and how to write compelling ad copy.
3. Free advertising. With the advent of social media and blogging, any business can now advertise its products and services for free. . .and often, more effectively than with paid advertising. It’s important to have a presence on sites like MySpace, FaceBook, Twitter, YouTube and the numerous other social sites and forums. This is an indirect way to advertise, but if it’s done the right way, it will allow you to build trust and relationships with your potential and existing customers.
Online advertising promotion is just one part of the marketing mix that you should be considering. . .but it may be the most significant part, depending on your target market.
Online advertising is an extremely effective way to obtain leads and sales. But there are many things that you need to know in order to get the most out of your promotion. Here are some online advertising tips that will help you along the way.
1. You should already know your target market(s) if you’re ready to start advertising, but if you don’t, then it’s time to figure it out. If you don’t know who you are advertising to, it will be very hard to create your strategy.
2. Choose the best format and medium for your target market. The advertising format refers to the type of ad you will be using. Will you use banner ads, text ads, contextual advertising, ezine advertising? Do your research on the different types of advertising formats and learn how to do them successfully. After deciding on the format that your ads will take, you need to choose the medium for your ads. This can take a lot of experimenting before finding the best mediums.
3. Track your progress. This is one of the most important online advertising tips that are pushed aside by new online marketers. Some advertising is going to work for you and some isn’t. Be sure that you know where your results are coming from, and where they’re not coming from. You’ll want to start putting more time, effort and money into whatever is working and take it all out of what’s not getting results. Remember to give each medium a chance, though.
4. Tweak your copy and creatives. You’ll need to continuously experiment on what copy or banner creatives and formats work well for your purposes. Don’t be afraid to change things around if you don’t feel that you are getting the results that you expected.
5. Offer more than one product/service. When a potential customer clicks on your ad or banner, maybe he/she decides that he doesn’t want your product. But if you offer him/her other similar (and maybe less expensive) products, you can still make money. These products don’t even have to be yours. They could be affiliate products that give you a commission when you make a sale. The customer should have an opportunity to check out (and hopefully) purchase your other products and services.
6. Broaden your online advertising tips horizons. Although it’s ok to start out with just one approach, always keep in mind that there are various ways to market your business. Some ways are actually cheaper and more effective. . . although they may take more time. Depending on your advertising budget, you can diversify your advertising by employing other marketing techniques, such as publicity and public relations, and offline advertising. Online advertising works well if you compliment it with other techniques, such as aggressive link swapping and search engine optimization.
Keep these online advertising tips in mind when promoting your business on the web.
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No one can deny the power of the internet – or the fact that it is growing every day. Even in offline ads on the radio, television, billboards or the newspaper refer you to an online site. Regardless of the struggling economy, the evolution of the Internet has business taking a new direction. Now all companies, regardless of the products and services they offer or their geographical base, need a Web site…even if they aren’t doing any kind of e-commerce. online web site advertising is here to stay. However, this relatively new trend in marketing still applies of the old-school advertising techniques in order to be effective.
All web sites need more than just good content in order to appeal to their target audiences. Many websites on the internet today do not even have that. So, although it might be a bit intimidating at first to try to jump in on the competitive online web site advertising bandwagon, don’t lose heart. A good quality website will set you immediately in the top tier of internet marketers. After you’ve put up some nicely presented, valuable information, you need a comprehensive advertising campaign to get people to it. And once the people come, not only do you have to convince them to buy from you. . .you must convince them to buy from you right now, before they move on to the next site.
How can you do that? First, you need to ask yourself some questions.
What benefits does your target market gain when they buy your product? It’s important that you understand what your target market is looking for. If you don’t know that, you will have a hard time explaining why you have what they are looking for. Does your product or service make people smarter, faster, more attractive? Does it save them time? Will it give them a source of income?
Figure out what your product offers. . .but not the features of the product. . .state the benefits your product offers to your target audience. So, for example, don’t go on and on about the new state-of-the-art technology of your product. Instead, focue on how this technology will make your audience’s life easier.
In the end, it’s the benefits that will hook your customer and compel them to buy. And if you can give them a reason to take advantage of these benefits right now (by a special discount or “while supply lasts” method), all the better.
You also want to make sure that you keep your site updated and give your new and existing customers a reason to keep coming back. You can offer weekly specials, new articles or offer a newsletter. Create your site so that is something your customers use as a reference.
If you aren’t already involved in online web site advertising for your business, it’s time to start. Don’t make it harder than it really is!
Do you have testimonials from your customers? Testimonials prove your product’s worth as well as establish your company’s credibility.
If you don’t have testimonials, one way to get them is by donating your product or service to a few qualified customers. Let them know that you’re giving them the product to try for a certain amount of time in exchange for their comments at the end of the trial period.
Make your Web page as easy to read as possible. Grab customers with powerful headlines.
The headlines gently ease customers to read further into your sales message without the tact of a used car salesman trying to unload a few lemons.
Headlines also break up the flow of copy, making your Web page easy on the eyes – something your customers will appreciate.
How many Web sites have you visited with grammatical errors or words misspelled? It looks unprofessional and makes would-be customers wonder about the professionalism of your company.
Proofread your Web page copy. Then have a few more people proofread it.
The writing needs to jump off the page. Fresh. Crisp. A poorly written Web page is worse than not having a Web page at all.
Following these tips will make your Web site informative and profitable. If you’re a business owner wanting to develop a Web site, you can contract out the writing portion to a professional freelance copywriter.
I’m sure there are way more wealth creation strategies than I know about but the ones that I do know about revolve around building an online business.
This may not be your cup of tea. You may prefer to build up a large portfolio of real estate holdings. Or you may like the idea of learning how to buy and sell stocks. I can’t help you with those, but if you’re thinking that an online business is what you’re looking for I can provide you with some very useful information.
The internet has created so many opportunities. It really has made it possible for virtually anyone anywhere in the world to start and grow a very profitable business. For the most part if you can read and write and you can get access to a computer and the internet, you can start a business.
Up until the advent of the internet, starting a business required a lot of money. For that reason many people were simply left out of the opportunity to start their own business. That’s just not the case anymore.
One of the most common businesses to start online is an affiliate marketing business. This business is when you get paid a commission to sell a product or service. It’s very inexpensive to start since you can sign up for free to become an affiliate and the company you join will provide you with a free website. Your job then becomes getting as many visitors to that website as possible.
This is the part that can get a little tricky. There are many ways you can drive traffic to your website and learning how to use these methods effectively will be your primary job, it will also take a little bit of money.
The first thing you need to do is to educate yourself on which way you want to get your website traffic. Once you’ve narrowed in on one method you’ll have to find a person or a course, there are many of them available, that can show you the ropes and teach you how to use that method.
Keep working on it until you’ve got it dialed in. Once you get to that point you will be making money. Mind you, it may not be a whole lot of money, but you can be making money.
The really successful ‘super affiliates’ (the ones who make tens of thousands or even hundreds of thousands a month) will always be promoting many products at one time. They will also be using many different forms of traffic generation.
Never put all your eggs in one basket if you want solid, long term success. After you’ve learned how to use one method, learn another and add more products to sell. Keep scaling up this way until you’re making as much money as you want to make.
Form that point on your business can be run on autopilot or outsourced. The point is that once you reach this point you will have not only financial freedom but time freedom as well and isn’t that what
wealth creation strategies are all about?