To get the right type of traffic to your website you need to concentrate on targeting your audience. Sure you can get any kind of traffic but you want targeted traffic with people that will buy your products. You don’t want the website sight-seers. There is a huge difference between obtaining traffic and getting the right types of buying traffic.
You can target your traffic when you understand the market and demographics of the regions you want to reach. This takes some research and time. It is worth the time you dedicate to the search. When you are in business to make money, time is one of the elements that will always work for you if you use it wisely.
Place your advertising on specific sites that reach the audience you seek. You are not wanting to sell to just anyone so be selective with the placement of your ads. You will see a lower amount of traffic when you change how and where you advertise for a short time yet you will see increased sales from the new methods.
Use advertising with higher quality content. What is appealing to the non-buyer user’s wont’ be appealing to the people interested in purchasing your products. Change how you word or phrase your content. Add details of the product. The people wanting to buy already know what they want to tell them in the content exactly what you have to offer them.
Place the advertisements on content based sites. Use sites with relevant content on a similar product but is not a competitor. People viewing that site will see your ad and click on it to find your product. Once again, be specific in the detail of the ad contents.
Use different forms of the keywords and phrases. Not everyone has the same vocabulary. The expansion of the terminology increases your traffic and the search engines will also see you have expanded the terms. They will increase your rankings, which then place you higher in the search results thus increases your traffic.
Step out of the box and think like the potential customer. When you start to think as a customer instead of a business owner, you increase your targeted audience with your advertising. Too many businesses make the mistake of sticking with the same terms since they feel it is safer even if they aren’t getting the volume of traffic. Take a chance to make changes with your advertising to reach a higher number of people.
Advertising is an ever changing technique. Avoid falling into a rut by using methods everyone else uses and that have become stale. Be inventive and you will see a difference with your marketing, traffic, and sales.
What’s a targeted traffic made of,
The people that wants to find on Internet, what you are offering on your web site, and visit your web site, are called targeted traffic
What kind of traffic will visit your web site,
You will be visited by:
* People that where looking for other kind of products and services and arrived there by mistake
* People that are looking for similar things to those that you offer at your site
* People that are looking for what you have to offer
You must certainly try to avoid the visits of the first group, and encourage the second and the third group people
The second group, are targeted traffic, and even when they are not going to buy YOUR products, may buy Affiliate Program’s products offered at your web site or provide you a source of income through Adsense
And the third group, is the kind of targeted traffic that’s going to arrive to your web site, with a desire of finding what you are offering, and most probably buy it from you.
The targeted traffic might not be in a buying mood the day that they visit your web site, but they will be receptive to your offerings, and if you give them a reason to return to your web site (having a good content site), they might buy from you in the future.
You may have heard that what you need in order to do a good business with Internet is traffic, tons of traffic. But you don’t need just traffic, you need TARGETED traffic because is the only kind of visitors that will provide you a revenue.
So you don’t need any visitors, you need qualified or targeted visitors that will respond with a positive attitude, and will want to read what you say at your site.
Can you do business with untargeted traffic,
Yes, you can, but it will cost you much more money and time to do it.
For every 100 or 1000 bulk untargeted visitors you might find one that’s really interested in your offer, but if you are in a pay per click campaign you will need to pay for 100 or 1000 clicks to get each sale.
If you are trying to drive traffic through the search engines, is the same, you will need 100 or 1000 times more visitors to get the ones that really care for what you offer.
How can you get targeted traffic,
The most cost efficient way to attract targeted traffic to your web site, is utilizing the search engines, the directories, and links from other related sites.
And how will they provide you with targeted traffic,
They will do it if you reach a high ranking, because if you have the right product or service for your targeted customers, and when they search for it on the search engines or directories, you have your site on place 400, they most likely NEVER find you or buy from you.
So high ranking on the search engines will not only provide you with your targeted traffic, they will also provide you with credibility, and people that find you on their lists, will arrive to your web site, with the kind of mood that you need in a visitor.
Written by Dr. Roberto A. Bonomi