RSS is an abbreviation that has evolved into the following, depending on their versions:
RDF Site Summary (also known as RSS 0.9; the first version of RSS)
Rich Site Summary (also known as RSS 0.91; a prototype)
Really Simple Syndication (also known as RSS 2.0)
Today, RSS stands for ‘Really Simple Syndication’, and it has the following 7 existing formats or versions:
RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files. All of these data is delivered in the form of an XML file (XML stands for eXtensible Markup Language), which has the following common names:
They are typically shown on web pages as an orange rectangle that usually has the letters XML or RSS in it.
RSS feeds can be used to deliver any kind of information. Some of these ‘feeds’ include:
Blogs feed – each blog entry is summarized as a feed item. This makes blog posts easier to scan, enabling ‘visitors’ to zoom in on their items of interest.
Article feed – this alerts readers whenever there are new articles and web contents available.
Forum feed – this allows users to receive forum posts and latest discussion topics.
Schedule feed – this allows users (such as schools, clubs, and other organizations) to broadcast events and announce schedule changes or meeting agendas.
Discounts or Special feed – this is used to enable users (such as retail and online stores) to ‘deliver’ latest specials and discounted offers.
Ego or News Monitoring – this enables users to receive ‘filtered’ headlines or news that are based on a specific phrase or keyword.
Industry-specific feed – used by technical professionals in order to market, promote, or communicate with current (and prospective) customers and clients within their specific industries.
RSS feeds enable people to track numerous blogs and news sources at the same time. To produce an RSS feed, all you need is the content or the article that you want to publicize and a validated RSS text file. Once your text file is registered at various aggregators (or ‘news readers’), any external site can then capture and display your RSS feed, automatically updating them whenever you update your RSS file.
RSS tools are useful for sites that add or modify their contents on a regular basis. They are especially used for ‘web syndication’ or activities that involve regular updates and/or publications, such as the following:
News websites – as used by major news organizations such as Reuters, CNN, and the BBC.
There are many benefits to using RSS feeds. Aside from being a great supplemental communication method that streamlines the communication needs of various sectors, RSS tools and feeds can also have tremendous benefits in your business, particularly in the field of internet marketing.
RSS tools and feeds provide Internet users with a free (or cheap) and easy advertising or online marketing opportunity for their businesses. Below are some of the RSS features that can help make your internet marketing strategies more effective.
1. Ease in content distribution services. With RSS, your business can be captured and displayed by virtually any external site, giving you an easy way to ‘spread out’ and advertise them.
2. Ease in regular content updates. With RSS, web contents concerning your business can now be automatically updated on a daily (and even hourly) basis. Internet users will be able to experience ‘real time’ updates as information in your own file (such as new products and other business-related releases) is changed and modified simultaneously with that of the RSS feeds that people are subscribed to.
3. Custom-made content services. With RSS, visitors can have personalized content services, allowing them total control of the flow and type of information that they receive. Depending on their interests and needs, visitors can subscribe to only those contents that they are looking for (such as real estate or job listings).
4. Increase in (and targeted) traffic. With RSS, traffic will be directed to your site as readers of your content summary (or 1 to 2 lines of your article) who find them interesting are ‘forced’ to click on a link back to your site.
These are just several of the many things that you can do with RSS. The possibilities are endless, and they are all aimed at providing you with an effective internet marketing strategy for your business.
If you are a regular visitor of Facebook and you just can’t stop from playing the so many different kinds of Facebook games, then why not make it a point that you earn some money while having the best of your time playing? Yes, there exists the possibility that you can earn additional income should you happen to be a Facebook gamer. The only thing you need to do is to make sure that you are not merely playing Facebook games in the site but marketing whatever product or service you may have by networking while connected to the other players.
Connecting With Fellow Gamers
The main thing here is to use the Facebook game not solely for the purpose of having fun but more especially so for connecting with the other players in Facebook. Because by doing so, it would already mean that you are bent on building a network with your fellow Facebook game players, and of course, a perfect venue for promoting your business or products. And when you have already established a relationship with such colleagues in Facebook games, you are able to create a certain kind of trust and familiarity with them.
Never Hard Sell, Please
It would be wise to remember though that despite the familiarity and the affability you have started with them, to never make hard core selling as an option to promote your product or service. Most of the time, other business owners playing these social games have the intention to become acquainted with fellow gamers and therefore be able to market their products or services.
However, in the course of playing, they become too comfortable with their fellow gamers that sometimes, they become oblivious to the fact that maintaining a professional credibility is still valuable in making a deal. Never attempt to sell them your product or service just because your co-players have bought a fruit from your farm in Farmville!
Opportunity To Link Your Business
In fact, you will always find an opportunity to use any of the Facebook games to linking them with your business marketing. Do not just build personal associations through these Facebook games; make them deeper, up to that point of reaching a business affiliation with the gamers. That would mean a lot to your business.
Gaming Pushing Their Way To Social Networks
Truly, if you put business and Facebook games together, it will make perfect sense because more and more gaming companies are now gearing their strategies towards getting involved in these social networks. There are so many gaming accounts intended for social networks like Facebook because these business owners have already realized the value of this link between social networking and gaming.
Years from now, there will be clubs and associations put up to pool all these avid game players of Facebook or perhaps, gamers of any other social networks visible in the Internet. And when that happens, the more business owners and gamers will realize that there is something much more than just playing online with these social networks. In the same manner that the industry will anticipate and look forward to posting of accomplishments of top scorers; especially those playing Facebook games or other network site games online. And when these are posted to the social networks where you play, and of course, connect you with all the other players.