Advertising your business website through ads and links is a common way of driving traffic to your business offer. But if you want to go a little bit further with a relatively inexpensive method, you can try participating in a traffic exchange program.
Traffic exchanges are just one of the many methods of driving more traffic to your website. Here’s how it works. In most cases you sign up for free (and you can upgrade at any time should you decide to do so). Many of the traffic exhanges offer you free credits to get started. Your first step is to promote the website that you are trying to get traffic to. So, you will write a short compelling text and which invites people to click on your link and then you’ll post this.
Next, you need to get this site circulated and in order to do that, you need to start earning credits. How do you earn credits, By clicking on the other posted advertisements in the traffic exchange program. Each time you click on an advertisment and remain there for a specified amount of time (usually around 15 seconds), you will earn credits. The more credits you earn, the more visible you will be to the other members of the site. If you don’t want to spend the time surfing and don’t mind spending a little money, you can either upgrade membership or buy additional credits. This way, you won’t have to surf other sites to use your credits.
A traffic exchange is really similar to any simple exchange of benefits. Besides exchanging traffic through the traffic exchange programs, you can also interact with other website owners. While surfing other sites, you will most likely come across sites that complement yours. At this point, you can contact the webmaster or owner of a website you’re interested in and can arrange to exchange links as well, which ads to your site ranking.
There is something that you do want to avoid. Do not use traffic exchanges if you have Google Adsense on the page that you are promoting on the traffic exchange. Google Adsense does not allow this. However, you can use a lead capture page in the traffic exchange which then forwards to your Google Adsense page. This is a good way to get the leads and traffic to your site.
Traffic exchange is an easy way to generate more traffic to your site. This can be considered a more pro-active way of pursuing traffic, since the number of visits to your site depends on the number of websites you also browse through. If your website is new, traffic exchanges can be an extremely effective method to get traffic – it is more or less foolproof. Each Traffic exchange program differs but they all offer you the chance to make sure that traffic is getting to your site.
There are literally hundreds of ways that you can generate website traffic. They all work, but what you need to keep in mind is that they may not work immediately, so start with one, master it, and then move on to the next. As you do this, you will find the ones that you like better, or the ones that work better for your business and website, or both.
Here are just three popular ways to generate website traffic.
1. YouTube. YouTube.com is one of the most visited sites in the world (with over 73 million visits per day) and its visitor numbers continue to climb. If you want to be where the people, and your potential leads or customers, are, sign up for an account on YouTube, post a video, and put your link in the description of the video. YouTube also allows you to put your website on the video itself, but it is not a do-follow link so it is just there for visual purposes. As with all of your marketing efforts, you need to do some keyword research before preparing your video. Pick a keyword that you want to use, use it in the title of your video, in the tags of your video, and in the description of your video. The video must be under ten minutes long but you can do a very effective video for under a minute, which is another great advantage to using YouTube to generate traffic to your site. It doesn’t take much time, and it’s absolutely free. If you further want to leverage your video, you can submit it to one of the video submission sites which then sends it out to other popular video sites.
2. PPC. Most people think of Google Adwords when they hear the term pay-per-click advertising. Google is the best place to start because it is inexpensive to register (only $5.00) and it currently gets the most traffic. Again, you need to pick your keywords carefully. If you have a low budget, start out with the most uncompetitive keywords, use them in the first lines of your ads and even choose for your ad to show only when someone searches exactly that keyword. This will get you fewer clicks, but they will be more targeted. Once you start gaining ground, you can start to target more competitive keywords as well. You can also try the other PPC platforms like Yahoo and Bing. They have less visitors but the bids are also less expensive.
3. WordPress. You can really use any blogging platform to get traffic to your website but WordPress is very good from an SEO point of view, meaning you can get some incredibly effective, and free, plug-ins that will help you raise the ranking of your website. Include the link to your website in your posts and when you comment on other blogs to generate website traffic.