If you’ve looked into advertising your website, you probably wonder, what is pay per click marketing, There’s a ton of information online about pay per click marketing, which is also often called PPC or PPC marketing. The simple answer is that pay per click marketing lets you buy targeted traffic for your website.
Just having a website won’t get you visitors or sales. You have to entice people to come to your website. You can do this through things like word of mouth if you mention your site in forums or on bulletin boards. You can use search engine optimization to get your site to show up in the top search engine results.
You could also pay for advertisements on high traffic sites through links and banner ads. With all those options available then is it even important to know, what is pay per click, And how can it make you money,
It is important, because PPC marketing is one of the best tools you have to get people to come to your website. You could put an advertisement up on a high traffic website and get traffic that way. But will the people who click your ad be people who are ready to buy what you’re selling,
They won’t necessarily be targeted traffic. What is pay per click, A method of getting that targeted traffic. And targeted traffic is traffic that is already searching for what they’ll find at your website.
When you start a pay per click marketing campaign, you choose certain keywords and key phrases to use to advertise your site. When people search on those in a search engine, the ad for your site will show up on that results page.
When they click on the ad to reach your site, you pay for that click. You’ve just gotten a visitor who was looking for exactly what you have to offer, whether it’s information, a product or something else.
What is pay per click, then, but one of the easiest ways to advertise to your site to people who are looking for that exact kind of information. Very few other methods can get you targeted traffic quite so quickly and easily.
Search engine optimization can serve the same purpose, but with more work on your part and a little more time. With PPC, you simply choose your keywords, set your budget, and let the process work.
Search engine optimization won’t necessarily cost anything, however. You can do your own SEO work without paying anyone for any of it. By optimizing your website to rank high at the search engines, you may be able to get a top spot for a search on the keyword you want.
The chief difference between SEO and PPC is time. Even with the best optimization, it could take several days for your site’s ranking to improve. But with PPC, you pay the money and the clicks begin immediately.
So what is pay per click–the fastest way to get targeted traffic to your website!
Search engines have the main purpose to index thousands of millions of web pages. Once you look for a word or a phrase, the search engine scans automatically the entire database where it has the stored pages indexed and it returns to you as a result a list containing the most relevant results for that search.
The only criteria the number of pages found and their relevance depend on are the capabilities of the used search engine.
Search engines appeared somewhere in the early 90’s when Alan Emtage, a student at the McGill University in Montreal created the first search engine like too. It was called Archie. Its purpose was to search through the information available on the FTP servers. The files on these servers were available for anyone, but one couldn’t use them unless knowing the exact address of the server and of the file. Archie looked through this database and gathered lists of files for each server. It was used by people to match phrases and characters in order to take them to the server address the file they were looking for was on.
Archie is now an old method, but its creation was the first step in the search engine rally that is going on now. As the public grew more and more aware of the existence of the internet, the need for a search tool became visible.
So, first there were some software robots, using the concept of spidering to index the web, following links from one site to the other and saving the text from all visited websites in a database.
Between 1994 and 1995 three important search engines appeared: Lycos, WebCrawler and AltaVista. At about the same time Yahoo! appeared but Yahoo! is not a search engine. Yes, it has a search engine function, but yahoo is firstly a director or data and articles, providing different services as email and hosting. Recently yahoo has signed contracts with other search engines as Google for both of them to provide more search results.
Today search engines are in a continuous competition. There are thousands of search engines, but just a few big ones. This small group of top search engines is responsible for more than 90% of online searches.
But the question arises: if search engines are free and they cam be used by everyone what keeps them financially alive, The answer to the question is very simple: advertising and traffic. The more visits they have, the bigger the traffic then the more money they can make providing promotion space.
Search engines are competing to develop the best formulas and algorithms to evaluate the web pages accordingly to the keywords provided.
If someone is looking for a top position in search engines, then he has to be sure that his site is projected in such a way that search engines would find it easily, being relevant for the keywords and phrases the owner wants it to be found by.
Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.
Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.
Conscious creation means living naturally within our universal framework in a way that that supports all creation. Why would you be interested in attaining this kind of mindset? The reason behind it is to break all those barriers of past limiting beliefs about what you can and cannot do and to reach towards achieving goals that previously may have been thought of as impossible. In other words, it is a way to master creating your own reality, rather than having it deemed by an outside force. Creating your own reality is not only very doable, but also very powerful.
While it’s rather easy to define conscious creation, really comprehending it and practicing it might take a bit more work. If you’ve been used to dealing with what you’ve been given, rather than creating your own circumstances, you will need to do a complete overhaul on your attitude. This is not to be confused with switching from a negative to a positive attitude. You can be adept at dealing what is thrown at you with a positive attitude. And while that is a good quality that definitely has served you well, it is not quite the same thing. You are now striving to create your own circumstances, not just react to those that you have found yourself in. Many of us have been conditioned to accept that events happen outside of ourselves and are influenced by good or bad luck, fate and other people. This assumption is easier in a way and also very limiting to your personal growth and prosperity.
When you decide to switch over to the more responsible way of thinking, realizing that only you yourself have complete control of your life, you can build a strong base of thoughts which allows you to completely change your present situation should you want to do that. Which brings up the other difficulty. . . although many of us believe we want to change our current circumstances, often we are afraid to do so because we are stepping outside of our comfort zone and what we are used to. Overcoming that fear to break some boundaries is all part of your new mindset.
When and if you do decide to take credit for your own life, you will definitely be going against the grain of modern society and the media. The news, newspapers and television are constantly bombarding us with “proof” of how powerless and defenseless we all are. It’s extremely easy to become a victim in today’s society if that’s what you choose.
Conscious creation allows you to look at your life through different lenses, to experience your life as the driver and not the passenger. This may be a new concept for you but the instant you start to apply it, you will start to see a difference in your life. Then you go from there.
A growing trend online is podcast video. While
podcasting was originally only for audio files, more
people are beginning to send video, especially with
broadband connections more accessible. To podcast
video, content distributors enclose it in a web
syndication file that users can download and view when
they want. Users subscribe to the different files,
checking them for updates regularly, and download the
new offers when they become available. Each file is
often referred to as an episode, and may be part of a
video blog, or vlog.
Podcast video, and other types of podcasting are thus
part of the blogging revolution. Individuals and groups
around the world, with a small investment in equipment
and time, can become content producers. Because it is
so simple to use and cheap to set up, many people are
getting involved. They can podcast video around the
world, becoming producers and directors for any small
niche they want to exploit.
Many of these podcasters have small audiences that
download their podcast video, but larger groups are
getting involved. News organizations and websites that
serve massive audiences are discovering that podcasting
and podcast video can distribute their content to
millions of people easily. These groups have found that
podcasting video is yet another way to distribute their
news and information. Since podcasting is so easy to
use, it’s likely that even more people will start using
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