A common mistake that new online marketers make is to create a website and then think of ways to get guaranteed web traffic to it. While that is an intuitive thought, you should really first put some analysis into the traffic before you even establish your website. The reason for this is that SEO (search Engine Optimization) will be an important way for you to gain organic traffic, and if you do it the right way, you can start seeing visitors right away.
SEO is comprised of two elements: relevant keywords and backlinks or, as some people refer to them, incoming links. Before you develop your website, you will need to have an idea of the keywords that you want to target and make sure that they are included in the website’s content in order to get guaranteed web traffic. It’s generally recommended that when you first start out, you should go for the lower-search volume keyword phrases, rather than the more competitive general terms.
For example, if your business focuses on jewelry, you might want to identify a more specific keyword like “costume jewelry” or even more narrow, like “costume jewelry earings”. The keywords that you will include on your website should be the exact terms that people are looking for when they do a search online. And you can find these keywords very easily by using the Google Adwords Keyword Tool which is completely free of charge.
This tool gives you keywords that are relevant to your business and also provides information about how competitive the keywords are, how often they are searched for, and how much people are bidding on them for PPC ads. You want to locate the lower-searched terms that have less competition. Identify three to five that you can use early on in your website or blog.
In general, each keyword should be used once in some sort of important position in your site or on your blog (like the title or page header), in the first five words of any description following the title or heading), and in the last sentence of the content. In the body of your content, it should be used no more than three percent of the time. Before you start looking for backlinks, you want to have at least five articles (of about 500 words) on your blog or at least five pages of your website.
Then you can start working on obtaining backlinks. You can do this by submitting articles about your business to article directories, Squiddoo, HubPages, or article directories and linking them back to your website. Or you can comment on blogs and forums that are related to your industry, and include your link in your comments.
These are just a few ways that you can get backlinks to your site. The more quality backlinks you have, the better the search engines “like” you, the higher you will be ranked in search engine results, and the more guaranteed web traffic you will obtain.
Knowing About The Laws of Persuasion For Your Insurance Leads Part 2
You read in Part 1 of this write-up that there are three underlying principles of the art of persuasion: (a) you only get what you give in the Law of Reciprocation, (b) price comparisons in the Law of Contrast, and (c) group influence on the undecided in the Law of Social Proof. There are, however, other laws governing persuasion.
Law Of Commitment And Consistency
This law indicates that people are conditioned to be consistent with themselves. In a sales setting, it’s easier to convince someone to buy from you if that person is already drawn to you. By making that progress from liking you to actually buying from you, that person is telling you that he is just being consistent with himself.
If you can’t seem to convince your customer to buy a whole life insurance policy from you, try changing your approach so that the customer will begin to like you. Or you can use the “yes said” technique. This is where you get people to say “yes” to what you say about your product for a number of times. From there, you can make them say “yes” to buy your product. For example, you can ask you client, “Do you see how this product can be useful to many people,” The first question is too broad, it’s very easy to say yes to it. Then you can the more pointed question, “Do you agree that you can benefit from this product,”
Law of Scarcity
This law highlights the very real tendency of humans to want something rare and to pay a high price for it. Among some of the rare items that are expensive are diamonds, collectors’ items and limousines.
It is not at all surprising why people are not willing to a lot at all for insurance. The market is just too competitive there are too many insurance products that offer more or less of the same thing. As an insurance agent, it will be nearly impossible to create a sense of scarcity for your product. You really are just better off signing up with insurance sites that offer free health insurance leads to insurance agents. The leads are already pre-qualified. In some cases, the leads may already be old clients, and you only have to sell a new product.
Law of Authority
This law indicates that people are inclined to follow the recommendation of someone who they perceive to be a figure of authority. One very good example of this phenomenon is toothpaste now we all know that the leading brands are those recommended by dentists’ groups.
In selling insurance, your authority figure could be an insurance expert who recommends a “BUY” on an insurance product. But really, insurance agents themselves can become their own authority figures. They only need to create an air of authority around themselves. Some people are already very good at this, while others find it an effort. It is always worth anyone’s time to set yourself up as an authority figure it cuts by half the time to influence another person.
The laws of persuasion are not cast in stone they’re basically observations by psychologist Robert Cialdini. Whether they are true actually depends on your own selling experience. The more important thing to do is finding out how you can apply these laws to your own experience.
What are paid backlinks, Backlinks are what all of the search engines use as a criteria to define whether your website is worth listing high in their results or not. So, in very basic terms, if you have a lot of backlinks, you will be ranked highly with the search engines (Google, Yahoo, MSN, etc).
A backlink is just a link from another website or web page to your website or your page. The reason that the search engines use this as a measuring tool is because they “feel” that if your site is worth being linked to by another site, then your site must be worthwhile. There is a lot more that could be said about that but again, in a nutshell, it all comes down to this: the more websites that you have linking to your website, and the better quality the links (meaning, the more relevant the links are to your website), the higher you will rank in the search engines.
But building links yourself is a tedious, long and continuous process. So, not too long ago, people were very comfortable with paying a service to provide them with backlinks. But it didn’t take Google too long to figure out that this was happening and paid backlinks started being penalized.
So now the rules are different. Google does allow you to buy links but they will put your links through the ringer so make sure you follow their guidelines. What this means for you is that you’ve got to buy links from sites that do adhere to Google’s constantly changing guidelines. If you are buying backlinks just for traffic, you will be able to follow the google guidelines. But if you are buying them to increase the SEO of your sight, then you should probably hold on to your money since the search engines only allow no-follow links.
However, while paid backlinks may not be the way to go, there are a number of backlinks services that you can choose to use rather than just outright buying backlinks. These services will actually do the link-building work for you rather than just selling you the links. Different services offer different features so just make sure that you do the proper amount of research to establish those that are really working the right way and keeping one step ahead of the search engine rules and regulations.
While backlink services will not be cheap, they offer a great alternative to you spending an enormous amount of time trying to learn about backlink-building and then applying it to your business. Choosing the right service allows you to let the experts handle that aspect so that you can go on to other business building activities. There are several link-building services to choose from and the list will probably continue to grow as long as it is common knowledge that backlinks are necessary for high search engine ranking.
Agreed, online shopping is the in-thing. Almost everyone and their caddy are clicking away online. Websites offer lucrative deals and all sorts of unimaginable variety of golf accessories.
Let’s face it, shopping for golf accessories cannot be made more fun or more simple than clicking a button.
But watch out, sitting at home and shopping with such ease can also be dangerous. Your credit card details can fall in the wrong hands and unknown strangers can use those details to run up humungous bills.
Spurious websites also sell your personal details to other companies who then badger you with unwanted phone calls, unsolicited emails, flyers, brochures, and what-have-yous.
Some sites even insert malicious code on your computer, known as a virus, which then secretly captures and sends information like your bank passwords to hackers, etc.
In order to avoid these dangers, just take simple precautionary steps when you shop online for your golf accessories
– only shop at websites which are well-known and popular like eBay
– regardless of the ‘great deal’ or the ‘fabulous offer’ avoid visiting unknown websites
– Look for the padlock on the bottom right of your browser. This indicates that the site is relatively safe
– Always use the best anti-virus and anti-spy ware like Norton which gets rid of malicious code installed on your PC
– Close your browser immediately if you see any suspicious activity at a website
Such simple measures will help you shop online for your golf accessories in relative peace and security.
In today’s high-speed world, you must now know how to use different forms of marketing to get your company’s name out there. One way to do this is by using video marketing. Even if you are not an expert in video marketing, this article will give you some tips to use this technique for your business.
People love competition, which is why holding a video contest is such a great marketing strategy. Ask viewers to create their own videos and then have everyone vote on them. This will help drive viewers to your site and energize them by giving them a chance to win something.
If you creative lightning strikes and you get a great idea for a video, film it as soon as you can if you have the equipment to do so. Granted, getting either professional equipment or personnel might seem like the best route to take, but such arrangements can take time. Capture the energy and essence of an idea while it is fresh. Even an amateur video with authenticity can outshine something expertly polished.
Make sure that your videos are promoted in a two-fold fashion. Let your existing core audience know that new content is up, via your blog and email or newsletter list. However, also make sure to promote it to new readers through social media posts and search engine optimization techniques within your budget.
When making videos for marketing purposes, it is a good idea for you to talk to your audience honestly. If people get the idea that the only thing on your mind is making a profit, that will make them more likely to do business elsewhere. While there is nothing wrong with wanting to turn a profit, you must always think of your customers first.
To succeed at video marketing you must keep your videos short. The Internet is an entirely user controlled, fast paced environment. Potential customers are simply not going to sit through a long 30 second advertisement. To get as many views as possible, make entertaining videos that are short and to the point.
If you can include your website URL in your video, do so. If viewers find your video interesting, they will want to know where they can go for more information. You can put your website name in as a caption, annotation or just say the name of your website a few times during the video.
Use other people such as guest speakers on your site and in your videos. As interesting as you might be, your viewers will really appreciate seeing a fresh new face. Make sure that whoever you have in your videos reflects the kind of message you want to send to your viewers.
Videos which are unpredictable work. If you can do something in your video which is surprising and yet not cheesy or lame, you’ll catch your viewer and they’ll share the video with family and friends. Go with cute, shocking or funny and avoid gory or juvenile humor as much as possible.
Before beginning any video, plan out what you are going to say to your viewers. Most video marketers say that if you can develop your introduction and closing of a video, the rest of the video will go smoothly. Begin any video by introducing yourself and your company. End each video with a call to action to visit your website.
As you can tell, video marketing is not quite as hard as you might have expected. With the knowledge you learned from this article, you should now know how to use videos to really help get your name out there. Get started and watch your business grow to the size you have always wanted!
Today, when I was filling up my car at a mind-boggling $3 per gallon, the truth of the moment hit me. Why are we still driving around town to buy the things we need when most of it is easily available online? groupon online shopping
With online retail offering wider selection and lower prices than ever in history, doing your shopping at favorite web sites just makes sense. Almost all sites offer fast delivery with shipping costs dropping in recent years. It also makes a lot more sense for the environment and economy if one large truck delivers our purchases rather than all of us driving all over town individually. In the end we save money, save gas, and do our part toward lowering gas prices and improving the economy. groupon online shopping
Of course, one of the main reasons we like to shop at our favorite stores is it’s fun! Nothing helps me relax like spending time picking out a lovely item for my home. I’m sure many of you feel the same. groupon online shopping
You don’t need to forsake that enjoyment when you shop online. Today web sites offer vast selection that no “brick and mortar” store can. For example, the online store I founded specializes in LUXURY items for bed and bath. If you don’t want just the same old sheets, for example, you can come to my store to find a very large selection of luxury sheets.
And when I say “large,” I mean FAR bigger selection than any local store could ever offer. On my site, you can browse among over 200 name-brand products covering every style and color you can think of.
My store is just one example of what online shopping can be. The key to understanding this massive electronic shopping movement is to know online stores offer much more depth. Whereas Wal-Mart usually only offers 2 or 3 versions of a single product, online stores often specialize in a single area, offering hundreds of versions of a single product.
You can choose from different product versions that have come from all over the world, many with stylistic features and technological innovations that you may not have thought of.
Additionally, online stores let you use handy search features to quickly browse through their many offerings. Watch for links at the top of many pages that let you click to either more general pages or more specific information on a particular product. groupon online shopping
Once you get the hang of online shopping — and by now most of us have — doing your groupon online shopping on web sites is fun and fast. Change your shopping to online retail sites. You’ll have fun, save money, get better selection, and do our nation and economy a big favor.
Affiliate marketing is actually something that once you get familiar with, is an easy subject to work with. All you have to do is apply yourself and make sure you are always seeking more and more knowledge about affiliate marketing. Use this article to help assist you with some of these great tips that are provided for you concerning affiliate marketing.
Learning about your affiliate marketing programs should only take about twenty percent of your time, while acting on what you’ve learned should take the other eighty percent. Schedule your time accordingly so you’re spending the bulk of your day working towards making money instead of spending time on forums or groups.
The reputation of the company you affiliate with becomes your reputation, so make sure it’s excellent! For example, if shoppers are boycotting Amazon, you are unlikely to be able to sell anything from there for the time being. It’s good to have relationships with a few affiliate programs, so you can remove one during the bad times and put it back when they’re in customers’ good graces again.
To promote your affiliate marketing products most effectively, you can write a free book or paper on the topic and give it away on your website. You can also convert it into Kindle format and offer it for little to no money on the Amazon site. This will create more interest in your product.
Choose your merchants wisely. There are several different niches that you could follow in affiliate marketing, and to each niche, there are several merchants as well. Ensuring that your affiliates are promoted appropriately, you want to choose merchants that are within the same niche as you are, something that is related to your overall interests.
The best advertisers you can get in affiliate marketing programs will do lots of work to help you help them. Many affiliates have integrated creative resources – unified advertising designs, pre-written copy and other ready-made tools you can use. Affiliates enjoy the consistency of message these resources give them; you can make use of the time they save you to concentrate on other parts of your website.
Blogs are a great way to make money. If you do it right, affiliate marketing can really pay off. Blogs are a great way to give details about a company’s products. A company may not have room on their website catalog to give you the information you need. Giving first hand usage information can pay off.
Involve your family in your affiliate marketing business only if they don’t feel uncomfortable with helping you. Your wife may be able to do some graphics work for you, or your child could help you think up new ideas for content on your website. You’d be amazed how much insight a child can have into your business!
Ask your affiliate companies if they’re willing to supply some free product for you to use in a giveaway on your site to promote your partnership. This is excellent for a “grand opening” type event, when you first start your relationship, as it will draw a large group of viewers and get both your site and the company’s name, into their minds.
Gift cards might seem to be a good product to sell, at first. However, some merchants do not pay you any commission for the gift cards that you sell. If you are going to use gift cards, you should use them to reward your best customers or to attract new people, instead of advertising the gift card as a product.
Hopefully, you have learned some new information that you can use and apply to your endeavors in affiliate marketing. You might want to share this information with other people you may know that are interested in getting into affiliate marketing. One day, they might help you by giving you a few tips that could really help you out.
The internet is changing the way people do business as it has brought companies closer to their customers than anyone ever imagined possible. Companies no longer have to open offices in other cities or countries because now all they have to do is put up a website and they can instantly reach the entire world. Not only is it fast, but it is also a much more cost effective option than opening up a brick and mortar office or point of sale.
A website is no longer just a calling card for a business. It is an essential part of any marketing campaign. In fact, there are many businesses which only have an online presence. However, to take full advantage of a website you need to know the ins and outs of online marketing and this is where an internet marketing site can help you.
Rather than having to go around in circles and hope you are doing it right, the best choice is to get some expert advice and tips from an established internet marketing site. There is a lot more to making your online presence profitable than just simply putting your site up and hoping for the best.
An internet marketing campaign can be just as complex, in fact even more complex, than traditional marketing campaigns. However, the up side is that unlike traditional mediums, internet marketing campaigns can be strictly monitored for effectiveness since the results are easily quantifiable.
Your business can grow exponentially if you leverage the internet wisely, but to use it wisely you need to have experience which can take time. There’s a saying: a wise man learns from the mistakes of others, a fool learns from his own. Therefore, why not learn from the mistakes of others when they are there for all the world to see.
There are so many internet marketing sites offering valuable information that can save you tremendous amounts of time and money, that it is a shame for you not to leverage all the resources at your disposal.
Of course, not all internet marketing sites offer useful information, or sometimes it takes longer to sift through the useful information than it is to simply buy an internet marketing product. If you are in a hurry, the latter is an option, but generally, most of the information is available for free. At least what you will need in the beginning.
As you progress in the internet marketing field you may more information or even the services of a professional internet marketing consulting company. However, initially you will probably be able to manage with the information available on internet marketing sites for free.
As long as you act on what you learn, there is no reason for it to be ineffective. Unfortunately, though, that is the main killer in the online business arena, people do not take action on what they learn.
However, you have the opportunity to take your business to a new level by establishing an important, online presence and you can do it all with the information available for free on any internet marketing site.
To succeed in business today, you really need to have a creative edge, and video marketing might be just what you’re looking for! The following article will offer you useful advice on how to put video marketing to work for your company. Once you learn the basics and get the hang of it, video marketing can be a lot of fun!
It can be difficult to know what the topic of your video should be. One of the best ways to determine what will be successful is by looking at what others have done. How-to videos, commentary on current events, and interviews with those “in the know” are all topics that have proven interesting to web users.
Product reviews help visitors learn about different products. This type of video is the least used video marketing tool. Do not only concentrate on your products, but also include reviews about products that complement your products. For example, if your business specializes in shampoo, do several product reviews on hair styling products.
Consider creating video tutorials, or how-to videos. These types of videos are great because people often search for them and share them with others. Whatever your business is, try and answer common questions and come up with solutions to frequent problems. People will appreciate the handy advice that you have to offer.
If you can include your website URL in your video, do so. If viewers find your video interesting, they will want to know where they can go for more information. You can put your website name in as a caption, annotation or just say the name of your website a few times during the video.
Knowing how your target audience comes across videos and information that they are interested in is only half the battle. You must then figure out how to reach them through that medium if you want to be successful with video marketing. For example, if they use social media, spend some time figuring out the best way to use sites like Facebook and Twitter.
Get others involved in your videos. Whether you are giving a nod to a customer or interested site visitor, or doing an interview with within your niche, you can add some flavor to your videos. People like to see variety in marketing, which means you need to utilize multiple tools to build your success.
In your video marketing, let the viewer know why it is that you offer the product or service that you do. They can easily see what you offer, but let them know the reason behind it. Open, authentic and candid communication engenders trust, which engages new audience and retains previous buyers.
When considering video marketing, you have to think about the idea of search engine optimization. You should always include a transcript or overview of your video for people that would rather read instead of watch the video. This is a great idea, and you should make sure you keep up with it as you post videos.
Having fun with your marketing campaign will make the job a lot easier. Hopefully this article has given you plenty of useful ideas you can work with on your own campaign. After a few tries, filming should become quick and easy and a great way to get the word out about your business.
Your goal as a business is the same as everyone else, whether big or small, to get new customers and keep the ones you already caught. You need to have a marketing strategy that will use the web to catch them and keep them. It can seem hard to get it put together but the great thing is once you have the right marketing design and strategy in place it will keep working for you and be easier to follow every time you implement it.
Research is going to be the key to developing a good marketing strategy. Finding out as much as you can about your clients, their tendencies on the web, where they look for information about your particular service is important. It is also important to know as much about their demographics as possible to custom tailor a marketing strategy to suit their needs and interests and capture their attention. Once you find out these things as well as every other bit of information that is pertinent to your industry find what ways are being used to attract them. What are your competitors doing, Is it working, How can it be improved. Also look at where they are doing their advertising and find ways to do it better in those locations, or if it would even be a good place to advertise in the first place.
There is no need to reinvent the wheel. A lot of the work has been done by others in your field to develop a marketing strategy trying to take advantage of the web. Build on their strengths, strengthen their weaknesses, and avoid the failures.
It is rare to find but there will be those around you who say that you are wasting your time, that you don’t have what it takes to market effectively on the web or that your strategy won’t be effective. Don’t listen to those voices, especially of you are one of those, doubting that you have what it takes to make it. The knowledge is out there for you to take advantage of that will show you how to get it done right.
There are plenty of people to outsource parts of your marketing campaign to, whether it is doing graphics work for you or doing research on your potential customers. There are those that can make your website optimized for search engines so that you are easier to find. There are so many resources available to you that can help make you a success that are actually affordable. Seek them out and find out how they can help you. There are those who can make websites for you at a very affordable rate and can help you get your web presence up and running.
The web is a great place to business and developing a marketing strategy that will bring you customers is easy and affordable. It will take some research and learning and a little bit of time but once you finally get the right marketing strategy in place the web will have your customers caught in no time.